# UpCoins > UpCoins is a rewards token on Robinhood Chain built by food service professionals. Holders earn USDG automatically from on-chain trading activity. The team behind UpCoins built OrderUp, a live UK food delivery platform that charges restaurants a flat 4% platform fee. ## What UpCoins is UpCoins (ticker: UP, also written $UP) is the token at the centre of the ecosystem. UpCoins is a UK-based food service and hospitality technology company founded and led by people with over 60 years of combined operating experience in that industry. UpCoins is the rewards token; OrderUp is the operational product. The token was previously known as SDX. ## UpCoins (the token) - Network: Robinhood Chain. - Contract address (Robinhood Chain): 0x753f4efe3b7372196f60dbddde42d2b00f727777. Always verify the address before buying. - Total supply: 1,000,000,000 UpCoins, fixed. Buybacks burn supply over time, so it only ever shrinks. - Allocation: 95% (950M UpCoins) community, in circulation. 5% (50M UpCoins) treasury, locked. The lock exists so the coin cannot be sniped: bots and early buyers cannot sweep 5% of the supply the moment trading opens. - Transaction fee: a flat 3% on every buy and sell. The fee is split the same way every time: - 15% of the fee (0.45% of the transaction) is paid straight back to holders in USDG. - 70% of the fee (2.1% of the transaction) funds OrderUp's marketing, R&D, and sales teams. - 15% of the fee (0.45% of the transaction) buys UpCoins back from the market and burns it. - Holder rewards are paid in USDG directly to holder wallets by an automated on-chain distributor. No staking, no claiming, no gas on the holder side. Every distribution is verifiable on-chain, and listed on the rewards tracker at https://upcoins.xyz/rewards. - Eligibility: the distributor only counts wallets holding at least 25,000 UpCoins. Wallets below that threshold are not included in distributions. - Past distributions do not indicate future rewards. Rewards depend on trading activity and are not guaranteed. - Where to buy: PancakeSwap, https://pancakeswap.finance/swap?inputCurrency=0x5fc5360D0400a0Fd4f2af552ADD042D716F1d168&chain=robinhood&outputCurrency=0x753F4efe3B7372196F60dBDdde42D2B00f727777, or Fomo, https://fomo.family/coin?address=0x753f4efe3b7372196f60dbddde42d2b00f727777&chainId=4663 - Not financial advice. Trading tokens involves significant risk including the possibility of loss. ## OrderUp (the product) - A food delivery platform built by the UpCoins team, live and onboarding across the UK. - Charges restaurants a flat 4% platform fee, versus the 15-40% commissions typical of legacy platforms. Zero commissions for drivers. - Three parts working together: a customer ordering app, a restaurant dashboard with order analytics and Stripe payments, and a dedicated driver app. - Customer app: Apple App Store https://apps.apple.com/app/id6754617698 and Google Play https://play.google.com/store/apps/details?id=com.steakd.orderup - Order online: https://orderupapp.co.uk/dashboard/before-home - Restaurant onboarding: https://orderupapp.co.uk/onboarding - OrderUp is presented in a section of the home page at /#orderup (the old /technologies and /orderup URLs 301-redirect there). ## Key pages - [Home](https://upcoins.xyz/): the UpCoins story, token overview, tokenomics, USDG rewards, OrderUp with app download links, team, and community links. - [Rewards tracker](https://upcoins.xyz/rewards): the holder dashboard. Total USDG paid to holders, holders earning, every payout with a link to the transaction, every burn with a link to the transaction and the total taken out of supply, and a wallet lookup showing a holder's USDG received and pending. All figures are read live from Robinhood Chain. A JSON version is at https://upcoins.xyz/api/rewards and https://upcoins.xyz/api/rewards/. - [Roadmap](https://upcoins.xyz/roadmap): what's done (including the holder dashboard and the burn tracker), what's in progress (CoinMarketCap and CoinGecko listings, exchange listings), and what's next (UpCoins in the OrderUp apps). - [Whitepaper](https://upcoins.xyz/whitepaper): what UpCoins is, mission, Robinhood Chain, tokenomics, token distribution, OrderUp, and project vision. ## Community - X: https://x.com/getupcoins - Telegram: https://t.me/GetUpCoins - OrderUp on X: https://x.com/orderupuk ## Machine-readable feeds - [Sitemap](https://upcoins.xyz/sitemap.xml): indexable URLs. ## Disclaimer Nothing on this website should be considered financial advice. Always do your own research before purchasing any token. Trading tokens involves significant risk, including the possibility of losing some or all of the money you spend. UpCoins rewards are not guaranteed and depend on network trading activity.