Robinhood ChainA rewards token built by food service professionals, powering real-world innovation in the hospitality industry.
A Rewards Token on 
UpCoins is a token on Robinhood Chain that provides holders with rewards through on-chain transaction mechanisms. The token is designed to align the interests of holders with the growth of the UpCoins ecosystem.
Transaction Rewards
UpCoins holders receive rewards in USDG generated from on-chain token transactions. A percentage of each buy and sell is automatically distributed to holders.
Automated Distribution
The UpCoins automated distributor handles all reward payments, distributing earnings directly to holder wallets without manual intervention.
Transparent & On-Chain
All transactions and distributions are recorded on Robinhood Chain, providing full transparency and verifiability.
Disrupting Hospitality with Technology
At UpCoins, our mission is to build innovative solutions for the food service and hospitality industry. We combine deep industry expertise with blockchain technology to create tools that benefit businesses, workers, and communities.
By fostering a supportive ecosystem of hospitality services, we aim to create sustainable value for all participants in our network. Our approach centres on practical, real-world applications that address genuine industry challenges.
Built by Experts
With over 60 years of combined experience in food service, our team of industry veterans understands what it takes to succeed in one of the world's most challenging sectors. This expertise forms the foundation of everything we build.
Built on
UpCoins is built on Robinhood Chain, which places UpCoins within an ecosystem built for everyday investors, with fast, low-cost transactions and a growing community.
UpCoins on Robinhood Chain uses a transaction rewards model where holders receive a share of on-chain buy and sell activity, automatically distributed in USDG.
Transaction Structure
UpCoins carries a flat 3% transaction fee. Every fee collected is split the same way: 15% is paid straight back to holders in USDG, 70% funds OrderUp's marketing, R&D, and sales teams, and 15% buys back UpCoins from the market and burns it.
Holder Rewards: 15%
- USDG Paid directly to holder wallets
- Auto No staking, claiming, or gas
- On-chain Every distribution is verifiable
OrderUp Teams: 70%
- Marketing Bringing restaurants and customers onto the platform
- R&D Customer app, restaurant dashboard, and driver tools
- Sales Onboarding kitchens across the UK
Buy Back & Burn: 15%
- Buy UpCoins purchased from the open market
- Burn Sent to a burn address, permanently
- Shrink Supply only ever goes down
Holder Rewards (15%): 15% of every fee is distributed to holders in USDG, automatically and on-chain. There is nothing to stake and nothing to claim.
OrderUp teams (70%): The largest share funds OrderUp's marketing, R&D, and sales teams: building the customer app, restaurant dashboard and driver platform, bringing restaurants and customers onto it, and onboarding kitchens across the UK.
Buy Back & Burn (15%): The remainder buys UpCoins back from the open market and burns it, permanently reducing the fixed supply with every transaction.
UpCoins Supply Breakdown
Ticker: UP — Total Supply: 1,000,000,000
The 5% treasury allocation is locked so the coin cannot be sniped. Without it, bots and early buyers could sweep a large share of the supply the moment trading opens. Locking that 5% keeps the launch fair for the community.
Transforming Food Delivery
OrderUp is a food delivery platform developed by UpCoins, built by food service professionals to address the industry's biggest challenge: predatory pricing. Major platforms charge businesses 15-40% in fees, squeezing margins and forcing closures.
OrderUp operates at just a 4% platform fee with zero commissions for drivers — saving businesses 70-90% compared to legacy platforms.
4% Platform Fee
A fair, transparent fee that keeps businesses profitable. No hidden costs, no surge pricing.
Zero Driver Fees
Drivers keep what they earn. Zero commissions for delivery workers.
Industry Built
Created by professionals with decades of food service experience who understand the real challenges.
Building the Future
UpCoins will leverage blockchain technology and deep industry expertise to build practical solutions for the hospitality industry. Our strategic initiatives are built around four key pillars:
Token Ecosystem
Maintain and develop UpCoins on Robinhood Chain, ensuring security, scalability, and continued community growth.
OrderUp Development Live
OrderUp is live, with a fully functional app, restaurant dashboard, and driver platform. Keep growing it and disrupt the food delivery market with a sustainable, fair model.
Team & Operations
Build a strong, agile team to manage both our blockchain and business operations. Drive growth while maintaining fiscal responsibility.
Future Innovation
Explore opportunities to expand the UpCoins ecosystem with additional services and utilities for the hospitality industry.
Nothing in this document should be considered financial advice. Please do your own research.
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